'Handmaid's Tale' wine scrapped after social media backlash

Angelo Anderson
July 12, 2018

The three wines were based on characters Offred, Ofglen, and Serena Joy as a pinot noir, cabernet sauvignon, and a Bordeaux blanc, respectively.

The Handmaid's Tale is based on Margaret Atwood's 1985 novel of the same name, set in a dystopian society that conscripts fertile women - called "handmaids" - into child-bearing involuntary servitude, stripped of their names, rights and property.

Although the merchant's website now lists the Offred pinot noir as "sold out", the company and MGM reportedly pulled the collection by the end of the day Tuesday.

"The Handmaid's Tale" concluded its second season Tuesday night.

The wine's marketing copy stated, "Offred must rely on the one weapon she has left to stay in control - her feminine wiles".

On Tuesday, People revealed that the website Lot18.com had launched a series of wines inspired by the show's three "bold characters".

A French Pinot Noir is described as "smooth, earthy, and similarly seductive in profile to Offred".

Anyway, it's mostly just hilarious and freaky that someone conceived the idea to create Handmaid's Tale wine, but before a drop could hit anyone's lips the wine was pulled from shelves after backlash online, as is the way of the world. Also on offer was an Ofglen wine, a character discriminated against for her sexuality, sent to a brutal camp that looks like Mars on a comedown, and described by Lot18 as "one of Gilead's most rebellious handmaids".

"Finally a product that combines everything I hate: wine, marketing, unbridled capitalism, and authoritarian patriarchal dystopias where women are chattel!"

"The secret ingredient is roofies", a social media user tweeted.

Other reports by Iphone Fresh

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