After Rough Start, Prime Day Shoppers Nab Fire TVs, Echo Dots

Lloyd Doyle
July 22, 2018

In addition to its very big e-commerce business, Amazon is known for its AWS cloud offerings, so it's somewhat surprising that its website failed to scale to meet the number of customers.

Amazon Prime Day has come and gone, and after recovering from some dog-themed error messages, Amazon says it sold more than 100 million products. Amazon also said it "welcomed more new Prime members on July 16 than any previous day in Amazon history".

Normally we see porch pirates targeting shoppers around the holiday season, but this week, the crooks are celebrating Christmas in July, as Amazon prime day orders are set to arrive starting Thursday. In its marketing, Target also emphasized that no membership fees were required, while Amazon's Prime Day is limited to Prime members. Amazon India said it saw a surge in Prime subscriptions from several days before the sale, stating that more new Prime members joined the programme in the one week leading up to Prime Day than any week since the launch of Prime in India. Moreover, the growing demand for convenience and the desire to stay updated with the latest trends has been driving consumer spending to record levels, a major plus point for e-tailers like Amazon.

COCA-Cola Zero, Kleenex toilet rolls and Play-Doh playsets were among the best-selling items in Singapore during Prime Day, Amazon announced on Thursday. The top three songs streamed on Prime Day were Dilbar from Satyamev Jayate, Tareefan from Veere Di Wedding and the Dhadak title track. He concludes: "AMZN, along with a few other select Internet companies, is an Internet Staple".


Indeed, his take mirrors the TipRanks analyst consensus. Amazon Launchpad start-ups saw an average of 6X growth.

Given the facts of the case, Amazon presents great potential.

"What started as basically a flash sale to drive site traffic has now grown into a multi-channel blitz of Amazon's private-label brands and in-store promotions, particularly with Whole Foods in the mix", he said. Prime members can watch anytime, anywhere via the Prime Video app on Android and iOS phones and tablets, select Smart TVs, game consoles, Fire TV stick, Apple TV 3 or 4 or online at www.primevideo.com .

Other reports by Iphone Fresh

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