Buck a beer by Labour Day weekend, Doug Ford announces

Lloyd Doyle
August 7, 2018

He was joined by cabinet ministers Vic Fedeli and Todd Smith as he announced that, as of August 27, the government is lowering the minimum price floor from $1.25 to $1.00 per beer.

Brewers are not required to charge the lower rate and few in the province sell at the current minimum.

"We're bringing back a buck-a-beer to Ontario".

"If beer goes up in consumption over what - 20 cents, 25 cents?"

Ontario previously had buck-a-bottle beer but the then-Liberal government quietly hiked the minimum price in 2008, citing its "social responsibility" mandate. "They created a new rule, another piece of red tape that made a buck-a-beer illegal", said Mr. Ford.

Beer fans across Ontario can officially start counting down the days until the return of "Buck-a-Beer", the popular $1-per-beer price floor that delighted people across Ontario until it was cancelled when the previous government abruptly introduced new beer price regulations.

"Nobody is being forced to lower their prices and there will be no subsidies or tax handouts", Ford said, calling the move a "win-win". He has also vowed to expand the sale of beer and wine to corner and box stores in Ontario.

The province is hoping brewers will get on board with the buck-a-beer plan and incentives will be offered for those who do.

"Give the tax payers a break and let them have 24 cans of beer for 24 bucks".

Ford said that throughout the year, brewers who do drop their prices will be eligible for limited time discounts, ads in LCBO flyers and in-store promotions such as end-of-aisle features or extended shelves.

"Essentially, if anyone does it, I predict that dollar beer is going to taste like it's worth about a dollar", Johnson said. "The Premier is asking the beer producers to lower their price".

Other reports by Iphone Fresh

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