Roku Brings Roku Channel to Web and Mobile, Starts Curating Free TV

Angelo Anderson
August 9, 2018

The company will also start featuring it more prominently on Roku TVs.

The service, which includes a number of TV shows and movies ranging from past blockbuster hits to some b-list fare, was originally made part of the Roku platform around the launch of the Roku Ultra and Roku Express with a clear goal of providing free streaming content to crowds of ravenous cord-cutters flocking to Roku's platform. The Roku Channel on the webLaunched last fall, The Roku Channel has quickly grown to be the fifth most popular streaming app on the Roku platform (based on account reach), the company claims.

Roku has announced a major expansion of its free movie service, making it available to anyone - even people who don't own a Roku device. Monthly streaming hours on The Roku Channel have also doubled since December 2017. The service is also available on tablets and smartphones, but it appears you have to access it using the mobile browser.

Featured Free will begin here in the United States through a phased roll out, with players and TVs receiving the update in the coming weeks. In addition, Roku is changing up its home screen on its devices to surface free content from The Roku Channel, ABC, Fox, The CW, Freeform, Pluto TV, and more, under the "Featured Free" umbrella. Featured Free includes the latest in-season episodes of top network shows, full past-season catch-ups and more – all free and available to browse in a single experience, ” the company said. You will have access to all the same movies and TV shows you would on a Roku without the need for an actual Roku player. The company is monetizing its users through advertising and content.

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