Missed IKEA's opening in Hyderabad? Walk through with us

Lloyd Doyle
August 10, 2018

Keeping in mind the average Indian customer, the company also ensured a low price item in the majority. As the store opened on August 9, a staggering 40,000 customers visited IKEA's Hyderabad store.

On its opening day, the store witnessed a stampede like situation as scores of people were waiting impatiently to take a sneak peek of the store. It remains operational from 10:00 am to 11:00 pm.

With a huge crowd thronging the store in the evening, the IKEA staff found it a bit challenging to regulate the entry.

There are also more than 1,000 products under Rs 200 to satisfy consumers whom John Achillea, store manager, says have "big aspirations for their homes and small wallets".

The Times of India shared an image of bumper-to-bumper tailbacks on the road leading to the store in Hyderabad's tech quarter, called Hitec City. This led to a massive traffic jam. A spokesperson for the company said they're looking at a January or February 2019 opening instead of a summer opening as they had originally announced. Next on the agenda: 25 stores in India by 2025. Some customers on the first day drove the store only to know that parking is not allowed there.

IKEA welcomed the first customers at the 400,000-square feet facility with loud cheers from company officials and employees, holding Indian and Swedish flags amid loud band and music.

The store was formally inaugurated by Telangana's Industry Minister K.T. Rama Rao along with first customer Rajni Venugopal, IKEA Group CEO Jesper Brodin and Sweden's Ambassador to India Klas Molin.

IKEA, Sweden based home furnishing store, opened yesterday in Hyderabad. In the next phase, IKEA would cover Ahmedabad, Surat, Pune, Chennai and Kolkata.

As hordes of enthusiastic shoppers rushed for a "dekko" of the very big 4 lakh sft outlet, which is by far the largest single brand outlet in the country, many people headed home after work in the area complained about huge traffic snarls.

Indian shoppers aren't used to assembling their furniture themselves, so Ikea is offering to deliver items and install them at people's homes, if they live nearby enough. But back in 2013, when IKEA was scouting for a suitable place to set up its first store, Hyderabad didn't even figure on its list.

Located in the heart of HITEC City, the information technology hub, and close to the posh localities, the store appears to be created to target upper middle-class and the rich.

Other reports by Iphone Fresh

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