YouTube Removes ‘The Nun’ Ad After Jump-Scare Complaints

Angelo Anderson
August 15, 2018

The six-seconds ad starts with a volume sign decreasing until it reaches mute - somehow producing an impression to the viewer that the volume of his/her system is automatically decreasing, and then all of a sudden, the nun appears on the screen as part of a horrific jump-scare.

The ad, which was autoplaying before random, unrelated videos on the site, saw YouTube inundated with complaints from viewers who said watching it almost gave them a heart attack.

A short jumpscare ad for the upcoming horror film "The Nun" had been taken off from YouTube for being too shocking, as ruled by the site. "We value diversity and respect for others, and we strive to avoid offending or shocking users with ads, websites, or apps that are inappropriate for our ad network", YouTube said.

YouTube's official policy prohibits the use of "gruesome imagery", "gratuitous bodily fluids or waste", and "promotions that are likely to shock or scare".

Luckiy, someone copied and shared the viral ad, so watch while you can... if you dare...

"The Nun" will open for cinemas on September 7, which plots a novice and a priest, whose past was already haunted by some demons, on a risk to investigate suicide of a young nun in Romania.

Story-wise, we understand The Nun takes place long before New Line's core Conjuring series - 1952, to be precise, when a Romanian monastery was graced (i.e. terrified) by Valak's presence. It stars Taissa Farmiga, Demian Bichir, and Jonas Bloquet. Together, they uncover the order's unholy secret. Directed by Corin Hardy (The Hallow), the new fright-fest is produced by Wan and by Peter Safran, who has produced all the films in The Conjuring franchise.

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