Netflix Testing Video Promos that Play in Between Episodes of TV Shows

Angelo Anderson
August 18, 2018

Apart from this and other included features, the platform is also ad-free.

Netflix says the ads are skippable, so if you can find the remote or the mouse quick enough, you don't have to sit through a promo clip of Ozark or Better Call Saul. However, the company is testing promotion videos in between episodes for some users.

Given the addictive nature of most TV shows, viewers have absolutely no time for adverts as they want to skip ahead to the next episode but Netflix have started to test promo videos that will play in between episodes of shows that a viewer is streaming. I guess the billions of dollars they spend on original content every year have to come from somewhere, and I could easily see them eventually adopting that strategy across the board as a way to squeeze more money out of its customer base. This does feel a lot like being hit with ads as the general concept remains the same. Moreover, the company sees these promotions as "recommendations". Netflix's tests now show personalized video content with recommendations on what to watch next.

"We are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster", said Netflix. "It is important to note that a member is able to skip a video preview at anytime if they are not interested". Nonetheless, some users have still shared their frustration on Twitter. Ultimately it's going to be user response - how many of these adverts get clicked on - that will determine whether the test gets rolled out as a permanent feature.

There will be more to the story, so be sure to stay tuned in for more details. What are your thoughts on the matter?

Granted, we're all eager to watch our favourite TV shows/films in a manner that's uninterrupted but Netflix has become so popular that the term "binge-watching" has taken on a whole new meaning. Leave us a comment and let us know where you saw them and where you are located.

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