Netflix Testing Content Promos Between Episodes

Angelo Anderson
August 20, 2018

Many Netflix users have taken to Reddit and Twitter to complain that the skippable videos are no different to ads.

"Netflix adding ads defeat the whole point of paid subscription", one wrote.

It is possible for subscribers to opt out of these tests by visiting www.netflix.com/DoNotTest, and clicking on a button beside a box which reads "Include me in tests and previews" - the default option - to turn it from "on" to "off". "I already pay over $200 a year and watch only a few shows here and there".

A spokesperson also told technology site Ars Technica that a subsection of users around the world has been shown the adverts and that it would be monitoring "chatter on social channels" to see how the trial was received.

This isn't the first time Netflix has tested adverts (or pre-roll "trailers" as they call it) in between episodes.


In the meantime, for Netflix subscribers who are anxious they will be affected by the test and other experimental features like it, the streaming service does offer a way for users to opt out.

The streaming service is testing out video promotions which play between (rather than during) episodes and movies, and can be skipped.

Like many technology firms, Netflix regularly tests new features, large and small, by switching them on for a subset of its users and recording the reaction. Since then, we have been experimenting even more with video based on personalized recommendations for shows and movies on the service or coming shortly, and continue to learn from our members. "It is important to note that a member is able to skip a video preview at anytime if they are not interested".

But the popular streaming service immediately cleared the air with its customers releasing a statement saying that it is only testing "whether surfacing recommendations between episodes helps members discover stories they will enjoy faster".

Other reports by Iphone Fresh

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