Huawei faked Nova 3 camera output with a DSLR again

Doris Richards
August 21, 2018

Huawei has once again been caught playing fast and loose with its advertising materials after news that it misrepresented the photography capabilities of its mid-range Nova 3 series emerged. Instead, it was a photo posted on Instagram by one of the actors in the shot, Sarah Elshamy, that showed the full setup.

But first, let me take a selfie.

Her post even shows that the actor supposedly holding the Huawei smartphone to take the selfie only pretended to do so. However, the still shot was not actually taken with the phone, as the pic tries to imply.

Huawei Mobile Egypt's ad for the Huawei Nova 3.

Huawei reacted to the controversy, saying the ad never outright claims that the picture was shot on Nova 3 smartphone. EXIF data from the photo revealed it was taken by a high-end DSLR.

The latest commercial for the phone features a man taking a selfie with a woman, who's not interested in taking one since she's not wearing makeup. If a company doesn't think that it can sell the images produced by the camera on the phone it is trying to peddle you, it needs to improve the camera or leave it out of the ad.


Other smartphone makers have been caught doing this in the past.

However, this is not always the case.

The camera was positioned in such a way that, had you not seen Elshamy's pictures, you'd have no way of knowing it wasn't a real Nova 3 photo - granted, the pictures were clearly touched up quite a bit (some of them look almost-cartoonish), but not everybody will notice.

"Disappointed, but not surprised", one person wrote.

Worse yet, Huawei was caught doing nearly exactly this previously: it posted an image implied to be a photo taken with its P9 smartphone to Google+, but the EXIF data (metadata included in image files with information on how and when the photo was taken) revealed it was taken with a Canon EOS 5D Mark III, a professional DSLR camera that costs thousands of dollars.

Other reports by Iphone Fresh

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