Tesla pulls 2 paint colors to 'simplify manufacturing'

Doris Richards
September 12, 2018

The colors being scrapped by Musk.

The Obsidian Black Metallic and Silver Metallic options are being cut.

Tesla Inc will eliminate some color options for its electric cars to streamline production, Chief Executive Officer Elon Musk tweeted on Tuesday, as the company intensifies its efforts to ramp up production. Instead, you'll have to pay extra for them.

This streamlining could be because Musk told employees on Friday that Tesla's about to have the most fantastic quarter in history.

With less than three weeks before the end of September, Tesla is now in full throttle as it attempts to reach its target of producing a total of 50,000-55,000 Model 3 this quarter.

The Tesla founder tweeted that he's cutting the two choices from his "menu" to "simplify manufacturing".

Like the iconic Ford Model T more than a century ago, Tesla standardized on black paint as the default option for all its new cars.


The color options that will still be available are solid black, midnight silver metallic, deep blue metallic, pearl-white multi-coat, and red multi-coat.

"Longer-term, however, we remain neutral on Tesla, as we believe the stock is unlikely to meaningfully break out of this range until investors get clarity on normalized Model 3 gross margins/profitability, as well as product quality", stated Sacconaghi.

The "Silver Metallic" colour which is being shelved by Musk. Elon Musk appears to be confident of the company's chances this Q3, as revealed in a letter to employees shared in Tesla's official blog last Friday. In the letter, Musk noted that Tesla is poised to have the "most fantastic quarter" in its history, and it is about to build and deliver "more than twice as many cars" as it did in Q2 2018.

Though the company has faced production issues, concerns about financial health, a reported investigation from the SEC, and questions about the decision-making of Musk.

A Tesla spokesperson expanded on the changes when reached by Reuters.

"The adjustments made today are the latest example of that".

Tesla is under heavy pressure to build as many cars as it can as efficiently as possible, and taking two paint options out of the equation certainly seems like a reasonable move.

Other reports by Iphone Fresh

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