Amazon highlights small biz sellers with Storefronts page

Lloyd Doyle
September 20, 2018

Amazon says more than 1 million products from about 20,000 businesses were selected to be featured on the site, based on ratings from customers. "We're championing their success with this new store".

Amazon is thinking small for a change.

Amazon wants you to shop small.

Amazon says it launched the new store to offer customers an easy way to buy from small and medium-sized businesses in all 50 states through the convenient and trusted Amazon experience.

The e-commerce giant has opened a new section on its website called "Amazon Storefronts" that showcases products from more than 20,000 USA small and medium-sized businesses that sell on its platform. Storefronts specializes in products sold by "small & medium sized businesses", per Amazon. Curated collections, which have products ranging from 25 different categories, including Halloween and Back to School, feature unique products for customers.

Amazon's aggressive strategy for expanding its business offerings has had an effect on some competitors in service sectors it has entered.


"Since we started selling on Amazon in October 2016, our sales have almost doubled". A report from the Institute for Local Self-Reliance argued in 2016 that Amazon's expansion should be viewed as encroachment - it's left many businesses no choice but to join the platform as a third-party seller.

Meet the Business Owner: This rotating exploratory feature profiles US small and medium-sized businesses selling on Amazon. The website now features a video on Michigan-based soap company The Little Flower Soap Co. and a profile of Ayah Bdeir, founder of coding toy company littleBits. The Little Flower Shop Soap Co.is also the first Storefront of the Week to be featured in the new section.

In case you weren't aware, Amazon has put a ton of pressure on brick-and-mortar businesses by undercutting them on price, sometimes with its own Amazon-branded products.

The nonprofit Institute for Local Self-Reliance found that most small businesses blame Amazon for fewer sales.

Amazon now has 20,000 small businesses featured in the Storefronts section. Earlier this year, it released a report that said half of the items purchased on Amazon come from small- and medium-sized businesses.

Other reports by Iphone Fresh

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