Google Partnering With Renault, Nissan, Mitshubishi 09/19/2018

Doris Richards
September 21, 2018

Microsoft tried its hand with Fiat but Apple CarPlay and Android Auto have fast become the must-have bolt-ons.

Automakers had been wary of working with tech companies on computer systems that run navigation, entertainment and communication operations in their vehicles, preferring instead to develop their own. Carmakers have also sought to forge their own commercial partnerships to sell connected services, rather than let tech players like Google cash in. With the aid of Google leading AI technology, the company expects to sell 14 million cars and generate revenue up to $240 billion by the end of 2022. Many vehicle systems are too complicated and prone to glitches, industry analysts and reviews say.

Volvo Cars has announced that it will start using Android in 2020, but no other carmaker has, said Mike Ramsey, a research director at Gartner Inc. The latter will support voice input for sending text messages, controlling media, managing vehicle functions and finding information.

In return, it will bring the full clout of Android's thousands of applications to the Renault, Nissan, and Mitsubishi lineups - which include significant sales of affordably priced, no-frills cars in emerging markets. But, a key friction point with carmakers has been the ownership of the valuable data that digital dashboards can collect about drivers. The implementation of Google services hopes to combat that classic limitation with infotainment vehicles and help push the auto giants into a new era of profit and innovation.


If Google can produce a display that drivers prefer to those now available, the tech could give the members of the Alliance a leg up on their competition.

Hadi Zablit, the chief of business development at Renault-Nissan-Mitsubishi Alliance stated in this context: "Our ambition is to offer the same customer experience inside the auto as on a mobile phone", "It is becoming an important feature when people choose their cars".

Kal Mos, global vice president of Alliance Connected Vehicles at Renault-Nissan-Mitsubishi, added, "With the integration of the Android platform into our infotainment systems, we are adding a new level of intelligence to our connected vehicles".

The first Android-equipped vehicles will launch in 2021, the alliance said, without disclosing any of the partnership's financial terms.

Other reports by Iphone Fresh

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