Apple will reportedly offer some original content for free via 'TV' app

Angelo Anderson
October 12, 2018

Well, that's one way to differentiate yourself in the crowded streaming video market.

That's a similar strategy to Apple's original TV content now. The app will contain Apple's library of original content and the option to, as with Amazon Prime, subscribe to media services like HBO and Starz.

Apple has been announcing press releases for some time about original TV series and films that it's developing, but for each major announcement, we still had no idea how Apple meant to release this content.

While Apple's slate of first-party shows has been a poorly kept secret, the exact method the company is planning on using to distribute that content has remained unclear.

Offering free original video content on Apple devices would definitely be one way of attracting and maintaining customers. Now the app allows users to easily access the entire library of streaming content available to them across the various apps on their Apple TV, iPad and iPod.

The revamped app may be launched by Apple early next year, the report said, adding that an Apple spokesman, however, declined to comment on the plans. That includes a remake of Steven Spielberg's Amazing Stories, a series about poet Emily Dickinson starring Hailee Steinfeld, a drama about basketball player Kevin Durant, and a morning news drama starring Jennifer Aniston and Reese Witherspoon.

"Apple has made clear, say producers and agents, that it wants high-quality shows with stars and broad appeal, but it doesn't want gratuitous sex, profanity, or violence", the Journal reported.

This is actually pretty smart of Apple, however.

None of the above has been confirmed just yet so it's possible Bloomberg has some details wrong or Apple will tweak things as they begin their rollout, but it's fascinating to hear some of the first details about what many in the industry have dubbed the "Netflix killer". Along with its free original content, Apple device owners will also get access to content from other services, through subscription-based "channels". Hold on to your butts.

Other reports by Iphone Fresh

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