Essential's Next Phone Reportedly Different Than Any Other

Doris Richards
October 12, 2018

Android co-founder Andy Rubin and his Essential team are back and believed to be relatively close to having a new prototype smartphone that is heavily focused on AI.

Now, a report from Bloomberg suggests that the company is putting most of its projects aside and is instead focusing on developing a new kind of phone based on the artificial intelligence technology.

According to the report, the design of the upcoming smartphone is not like the standard phone that we've seen seeing. This new AI-heavy handset could be Essential's last attempt to make a mark in the market that is conquered by Samsung, Apple and others.


As far-fetched and scary as it might sound, this mobile device is intended as a "virtual version of you", booking appointments, as well as answering to emails and text messages by itself in lieu of the human being owning the gadget.

The company paused development of a planned home speaker, months after canceling a different smartphone that had been in the works, said the people, who asked not to be identified because the details are private. Using voice as the main input point not only presents privacy concerns, but it's also a technical challenge around voice recognition that even companies like Google are struggling to master. Although Essential is yet to confirm any of the aforementioned speculations, Rubin did drop a hint about such a device previous year in an interview with Bloomberg.

By the time Essential chose to put the home-speaker project on hold, it had already lost key engineers working on the project amid disagreements over the prospects for launching such an ambitious device.

Other reports by Iphone Fresh

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