Instagram launches new tools to stop online bullying and spread kindness

Doris Richards
October 12, 2018

The Facebook-owned photo and video-sharing service has begun rolling out new tools that use machine learning to identify instances of bullying in photos, including captions, shared on its platform.

In one of his first moves since taking the job last week, the new head of Instagram announced new features created to prevent bullying on the popular social media platform. The teen dancer (best known for Dance Moms, Sia music videos, and being Millie Bobby Brown's BFF) helped launch a kindness camera effect "to spread positivity".

In honor of National Bullying Prevention month in the US, Instagram has unveiled its latest AI features that aims to help tackle cyberbullying by scanning posted content.

According to a spokesperson, the new tech will be able to detect bullying in photos and captions. Those posts will be sent to Instagram's Community Operations team for human review.

"Online bullying is complex", Mosseri wrote in a blog post, recognizing that the current system of reporting and removing content that violates company guidelines isn't enough.


Recently, Mosseri replaced Instagram co-founders Kevin Systrom and Mike Krieger as the new head who abruptly announced their departure in September.

One can get the camera effect automatically by following Maddie. The technology that enables such detection was surveyed past year by Wired, which highlighted the company's inner attempts at machine-learning comment filters. In selfie mode, hearts will appear on the screen. If you switch to the rear camera, you see the word "kindness" in different languages. Do you agree with the use of artificial intelligence in wiping out inappropriate comments or photos on the social media app?

Instagram will also roll out a bullying comment filter on Live videos, which it already has done for the Feed, Explore and Profile sections.

From today, Instagram also provides a new function with filter that filters out offensive comments - now you can enable it during online broadcasts.

Other reports by Iphone Fresh

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