PC Market Flat-Lined in Q3 2018

Lloyd Doyle
October 12, 2018

PC makers shipped 67.2 million units in the third quarter of 2018, a 0.1 percent increase from the same period a year ago, according to preliminary numbers released Wednesday by Gartner, a market research firm.

Overall PC shipments are also ticking along, according to Gartner's estimates, though growth is flat, which in the PC market isn't a bad thing.

"The PC market continued to be driven by steady corporate PC demand, which was driven by Windows 10 PC hardware upgrades".

On the global stage, Lenovo was the top performer, showing a 10.7 percent increase YoY to 15.8 million units shipped. "We expect the Windows 10 upgrade cycle to continue through 2020 at which point the upgrade demand will diminish", said Mikako Kitagawa, Principal Analyst at Gartner. IDC placed Apple fifth, highlighting that sales for the iPhone maker had reduced from 5,387 devices in the third quarter of 2017 down to 4,762 for the current reported period.

"While this shortage will have some short-term impacts, Gartner does not see any lasting impact on overall PC demand".

Notably, Dell and Apple were down, and the overall U.S. market was flat (down some 50,000 units) in Q3 2018, so in that context, Surface sales are doing fine.

Gartner puts the top six worldwide vendors as: Lenovo, HP Inc, Dell, Apple, Acer, and Asus.

The EMEA, Asia-Pacific and Japan markets experienced growth in the third quarter while the USA and Latin America declined.

HP was second but recorded its fourth consecutive quarter of year-over-year shipment growth.

HP continued to be the market leader in the USA with 30.7 per cent of the market.

A meticulous attention to hardware detail does not a company upending make.

Other reports by Iphone Fresh

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