Facebook wants to add a camera to your TV

Angelo Anderson
October 19, 2018

Rafa Camargo, the product vice president in charge of the Portal product line, went on to clarify that while the data can be used to target Facebook users, it doesn't necessarily mean it will be.

When Facebook unveiled its upcoming Portal lineup, its home video calling devices, it created the perception that the piece of hardware would have nothing to do with ad targeting, thereby steering clear of the privacy and data handling headaches that have plagued Facebook all year. Those include Portal's auto-zooming camera that can follow users to keep them in frame, video chat through Messenger, a smart photo frame for while it's not in use, Facebook Watch videos, Alexa voice control and a third-party app platform, including video content from outside developers.

"Smart screen Facebook Portal can collect information about who you communicate with and what programs do you use to sell targeted ads".

So this makes Portal another data collecting monster that could compromise your privacy. "Potentially, it could be used".


It's no secret that Facebook has its hands in as much user data as possible for advertisement purposes. All this data fuels a powerful algorithmic advertisement campaign where anyone can advertise their products on the service and reach the ideal customer.

According to Cheddar, citing people familiar with the matter, the social network is building a camera-equipped device for the TV which allows video calling and the ability to stream services such as Facebook's own Watch video offering.

For marketers, if consumers don't trust Facebook, this could impact the effectiveness of their ads. "If advertisers were more widely aware of this fact, and in particular, if they knew that their advertisements were among those that were not drawing viewers' attention, they would be less likely to continue buying video advertising from Facebook". Even more worrisome, the hack possibly gave attackers access to any website that uses the Facebook login feature, including Instagram, Spotify, Airbnb, Tinder, Pinterest, Expedia and more than 100,000 other places online, per The New York Times.

Other reports by Iphone Fresh

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