Indonesia plastic waste problem addressed with blockchain rewards recycling center

Mindy Sparks
November 1, 2018

Fisk Johnson, Chairman and CEO of SC Johnson and David Katz, CEO of Plastic Bank, open the first of eight recycling centers in Indonesia. The government has already made a pledge of $1 billion towards reducing pollution, hoping that the ripple effect will be a 70% reduction in ocean waste in the next seven years. In return, the participant is provided with digital asset rewards.

In a press release dated 28 October, SC Johnson announces that it is actively combating marine pollution from plastic waste. According to the press release, the processing via the blockchain will ensure that the tokens can not be lost or stolen. "SC Johnson is the first CPG company to scale a program of this kind in Indonesia that will benefit a wide range of socio-economic demographics including local residents living below the poverty level". The rest of the centers are planned for opening by May 2019. Each center will have a minimum capacity of 100 metric tons of plastic per year, with opportunities to exceed that in the future, and is expected to provide opportunities for hundreds of local waste collectors. According to the report, raising plastic collection and recycling rates across these five countries to 80 percent would cut the global ocean plastics leakage rate by 23 percent.

"We want to help recover plastic equal to the amount we put into the world, through innovative recycling and recovery programs", said Johnson.

The pollution of the world's oceans by plastic waste is no longer just a headache for radical environmentalists.

As praiseworthy as Johnson's commitment to combating environmental pollution from plastic waste may be, as a manufacturer of cleaning products the company does its bit.

SC Johnson owns many major brands in the grocery industry, like Glade, Ziploc, and Mr. Muscle.

Owner and Director of Earthwise, Jamie Peters, says "We are working hard to reduce our use of virgin plastic".

While many solutions have been attempted to this end, they have largely met with limited success because a substantial number of the areas directly responsible for ocean plastics leakage are impoverished areas with limited infrastructure and security problems which make recyclers susceptible to robbery or theft if they are rewarded with cash. In October we introduced 75% recycled plastic bottles, starting with our 1L laundry liquid and new look dishwash liquid 400ml and 750ml bottles, which are starting to appear in supermarkets now. The more premiums that come from corporate purchases of Social Plastic® and/or off-set incentives the faster new regions can become eligible to receive Plastic Bank Rewards.

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