Google Chrome 71 to ad-block all websites with abusive ads

Doris Richards
November 6, 2018

At the beginning of this year, Google added protections to Chrome that helped protect users against abusive experiences.

Starting in December 2018, Chrome 71 will remove all ads on sites with persistent abusive ad experiences.

"Following its own internal investigations into abusive web practices, Google claims to have identified the tactics that are being used".

Although Chrome has a built-in pop-up blocker, website owners can circumvent the protections by embedding code into their webpages that can redirect you to a new destination or open more browser windows.

Website owners can use the Abusive Experiences Report to see if their site contains any of these abusive adverts.

Of course, if you want to experience the web in its shittiest form, Google will let you disable abusive site filtering in Chrome settings.

Misleading Site Behavior Page features such as scroll bars, play buttons, "next" arrows, close buttons, or navigation links that lead to an ad or landing page when clicked.

Redirecting to another page without user interaction If a web page redirects to another page without any user interaction.


Google is applying its 30-day grace period to those hosting deceptive ads.

Mouse Pointer - Ads or page elements that resemble a moving or clicking mouse pointer that attempt to trick a user into interacting with it.

Transparent backgrounds, non-visible page elements, or other typically non-clickable areas that lead to an ad or landing page when clicked.

An upcoming version of the browser will block *ALL a href="http://mashable.com/reels/google-pixel-3-pixel-3-xl-review?utm_cid=a-seealso" *Should You Buy Google's New Pixel Phones?

Malware or Unwanted Software Ads or page elements that promote, host, or link to malware or unwanted software that may be installed on your users' machines. Examples include ads or other elements that are missing a company name, branding, and a logo-even if a generic description is included.

Launching in December 2018, Chrome 71 will block all ads on websites which have abusive adverts that are misleading or harmful.

Users will be able to turn off this filter to make the ads return to them, but they'll remain blocked at default otherwise.

This isn't Google's first attempt at curbing the epidemic of "abusive experiences" on the Web, which mostly refers to deceptive ads.

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