How Netflix may offer low-priced pricing to attract new subscribers

Doris Richards
November 15, 2018

This may or may not be a permanent thing-as of right now, the ultra-cheap mobile plan is part of a wider test as Netflix looks to gain ground in the streaming space with cheaper packages. A screenshot of the new option shows the monthly price RM17, or about $4 United States dollars, with pretty big limitations: users can only access the service on a mobile device and only in standard definition. Netflix is also planning on introducing better tools for mobile users, including a better experience for offline use.

However, it wouldn't be the hardest thing in the world to cast what's showing on your phone to a TV or another screen if people want to get around the limitation, though it'll require a bit of tech knowhow because we assume Netflix will disable Chromecast support on this subscription. Services like Viu, Hotstar, and HOOQ all charge around or less than $5 each month.

In an effort to expand its footprint in emerging markets, Netflix is rolling out a $3 monthly subscription plan that is for mobile devices only. To that end, Netflix confirmed to TechCrunch that similar plans that are mobile-only are being tested in "a few countries". "Generally, we try out lots of new ideas at any given time, and they can vary in how long they last and who sees them".

In order to cope with competitors like iFlix, Netflix is also doubling its content across Asia, in order to make up for the price differential, including 8-continental releases (originals) and a serialized TV show filmed and produced in India. Netflix has always been making moves in the Asian market, as it continues to produce original anime content.

Other reports by Iphone Fresh

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