Apple cuts production orders for all 3 new iPhone models

Doris Richards
November 19, 2018

Lower-than-expected demand has hit the iPhone XR particularly hard, causing Apple to slash its production plan by up to a third of about 70 million units in late October, people familiar with the matter told the Journal.

Apple has reduced the production of all three new iPhones that it launched back in September.

Apple's suppliers have for days been sounding warnings about iPhone demand.

The company slashed production of all three of its new iPhone models - the XR, XS, and XS Max - according to a report from the Wall Street Journal.

Forecasts have been particularly problematic for iPhone XR with Apple cutting its production plan by up to a third of the almost 70 million units some suppliers had been asked to produce between September and February, the paper said. Apple's iPhone XS Max is seen in this photo.

And in the past week, Apple told several suppliers that it cut its production plan again for the iPhone XR, some of the people said Monday, as Apple battles a maturing smartphone market and stiff competition from Chinese producers.

Another important factor to consider is the fact that there's apparently a "lower-than-expected demand for the new iPhones", claims the report. Apple also has its services business to help continue to grow revenue even if the iPhone falters.

Other reports by Iphone Fresh

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