Instagram targets fake likes and comments

Doris Richards
November 20, 2018

It should come as a surprise to absolutely no one that some Instagram users get massive followings on the Facebook-owned service through the use of trickery that includes everything from following and then unfollowing others - after they got a follow back - and through the use of third-party apps that promote inauthentic likes, follows and comments. "It is our responsibility to ensure these experiences aren't disrupted by inauthentic activity".

"Starting today, we will begin removing inauthentic likes, follows and comments from accounts that use third-party apps to boost their popularity", Instagram said in a statement.

Instagram influencers can say goodbye to fake fans.

Instagram is using self-improving software programs to help identify accounts that use such apps and purge products of inauthentic activity, which violates terms of service at the service. The owners of the flagged accounts will be alerted of the deletion of all fake likes, follows, and comments.

It's possible that some people may have inadvertently shared their credentials with third-party apps, hence why offending accounts aren't automatically being deleted. This is something that runs rampant on pretty much every social media platform out there, and today, Instagram announced that it has had enough. If it determines that your account has used one of these services, you'll see an in-app message when you log in that explains why this suspicious activity has been removed.

"Recently, we've seen accounts use third-party apps to artificially grow their audience", Instagram said in a blog post.

In the past, Instagram has removed fake accounts, but this will be the first time the social network has actively made an effort to combat fake activity.

It is the latest in a string of high-profile moves by social media firms to secure themselves against misinformation, fake users and fraudulent activity.

Other reports by Iphone Fresh

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