Microsoft throws shade at the iPad, calls it a fake computer

Doris Richards
December 5, 2018

Take, for example, a new Microsoft ad for the Surface Go, which takes a few nice jabs at the iPad.

The 30-second titled "Grandma Got Run Over by a Reindeer Remix" shows a grandma going out with their granddaughter to a Microsoft store to buy her a holiday present.

Of course, the reasons the girl gives are hardly convincing, but that's not really the goal of the ad anyway. But as a Windows 10 2-in-1, it also straddles the fine line that divides the iPad and the iPad Pro.

The holiday-themed 30-second video sees a 10-year-old girl singing a surprisingly well-arranged "remix" of the classic Elmo & Patsy Christmas song "Grandma Got Run Over by a Reindeer", which itself is incredibly amusing, especially if you already feel inundated by the same old cheesy carols. "My dreams are big, so I need a real computer to do all the unbelievable things I know I can". The point that Apple was [apparently] trying to make is that the iPad transcends the concept of a PC, but the ad most definitely missed the mark for most people. This is advertising, after all, and the overarching message is clearly more important than specific details.

Many will argue that the things she claims she needs a real computer for is already possible on any iPad, including the 6th gen iPad with Apple Pencil compatibility. iPads, after all, mastered touch interfaces long before Microsoft did. All that aside, it's nice to see Microsoft and Apple playfully poking fun at each other once again.

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