GM says hybrids are over, reboots Cadillac as an electric vehicle leader

Lloyd Doyle
January 11, 2019

General Motors CEO Mary Barra on raising the automaker's guidance, the plant closings due to the company's transition, efforts to rebuild the Cadillac brand, competing against Tesla, the growth opportunities in China and the state of the USA consumer.

GM also said that Cadillac will be the company's leading EV brand, meaning that this new model likely won't be the last EV to join Cadillac's lineup. The vehicle platform is the basis for vehicle underpinnings, including the battery system and other structural and mechanical parts. This will include whether the new electric Cadillac will be a sedan or a crossover, and where it will be built, says the report citing inside sources.

A GM spokesman declined to comment.

The Chevrolet Volt (top) is being discontinued in favor of vehicles built on fully electric platforms like the Chevrolet Bolt's (bottom). GM has already announced the end of production for the Volt, as well as the plug-in hybrid Cadillac CT6.

The announcement was made by GM on Friday during an investor call conference, where the automaker also confirmed plans for a new modular electric auto platform.

Last month, two OH senators asked GM to commit to building all future electric vehicles for US buyers within the country.


GM in 2017 said it planned to launch as many as 20 electric cars by 2023, including both battery-electric and fuel cell-electric models.

Mary Barra, GM's CEO, said this week that the company aims to sell 1 million electric vehicles per year by 2026.

Last year, the then-president of Cadillac told Reuters Cadillac will have a "central role" in GM's EV strategy for the future, not just on the domestic market but also in China.

However, there is also a major opportunity for Cadillac here in the United States given the recent strong performance of Tesla. Cadillac sales in China are on the rise, with the figure past year exceeding 200,000 for the first time, Reuters notes.

Last year, General Motors opened a battery factory in China in partnership with local carmaker SAIC Motor Corp.as part of its expansion plans for the Chinese market.

Other reports by Iphone Fresh

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