New software cracking down on Netflix accounting sharing

Doris Richards
January 11, 2019

Subscribing to Netflix and sharing your password with family and friends so they can use the streaming service for free may be coming to an end.

Netflix is one of the world's most popular video streaming services and offers an array of TV shows, films and more for customers.

Synamedia presented the technology at the CES 2019 conference in Las Vegas.

While Synamedia says it will help providers shut down large-scale, for-profit account sharing run by fraudsters, regular users will also be targeted for "upselling".

Its AI-powered system works by analyzing where users are logged in and quickly flagging shared accounts.

According to research, around 26 percent of millennials share their log-in information for streaming services.

It predicts that by 2021, credentials sharing will account for £7.8billion of losses in pay-TV revenues.

Synamedia CTO Jean-Marc Racine said, 'A typical pattern would be you have a subscriber that is simultaneously watching content on the East Coast and West Coast of the US. Our new solution gives operators the ability to take action. It's more heavily aimed at larger credentials-sharing operations across all streaming service. Many casual users will be happy to pay an additional fee for a premium, shared service with a greater number of concurrent users.

The UK company claims by looking at variables such as where the streaming service is being used, the content watched, the device used to watch it and more it can calculate a probability of how likely it is a particular user is sharing their password.

You'd better watch The Haunting of Hill House while you still have the chance.

Synamedia says the system has already begun trials, though no official release date has been set as of yet.

'It's a great way to keep honest people honest while benefiting from an incremental revenue stream'.

This story originally appeared in The Sun.

Other reports by Iphone Fresh

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