New Software May Put An End To Netflix Password Sharing

Doris Richards
January 14, 2019

Because according to recent report Netflix is managing to use new software which will ultimately prevent the user from sharing their login ID and password with other people.

UK-based software company Synamedia says it can track down user who are letting others use their account. The product relies on machine learning, which can "analyze account activity and recognize unusual patterns, such as account details being used in two locations within similar time periods". The software can also detect if a password is sold through for-profit-organizations and will shut the account down it is has been obtained this way.

The company said the system is now being tested and it will be offered to streaming services like Netflix and HBO.

26 percent of millennials use someone else's passwords for video streaming services.

Synamedia cited data from research firm Park Associates to note that over $9 billion of pay-TV revenues and $1.2 billion of OTT revenues are estimated to be lost to credentials sharing by 2021.

"Casual credentials sharing is becoming too expensive to ignore", Jean Marc Racine, CPO and GM EMEA of Synamedia, said. Permission required for reproduction.

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