Infiniti is pulling out of Western Europe, cutting models

Lloyd Doyle
March 12, 2019

The Nissan division added that it aimed to transform Infiniti into a "top challenger brand" in the premium sector of the world vehicle marketplace.

Britain's auto industry has been dealt a fresh blow with Nissan's premium marque Infiniti announcing it will stop building cars at the company's giant Sunderland plant. Both models are sold globally but produced only in Britain. According to the plan, Infiniti will withdraw from western European markets in early 2020.

Nissan also recently scrapped plans to build its new X-Trail SUV in Britain amid the uncertainty surrounding Brexit, saying it had taken the decision to optimise its investments by building the next generation model in Japan.

A Government spokesperson told This is Money: 'As Infiniti has said, this is a global commercial decision to withdraw from Western Europe to focus on Infiniti's growth market in North America and China.

Infiniti launched in Europe in 2008 and has struggled to find a foothold ever since.

"The company will place more focus on its SUV lineup in North America, bring five new vehicles to China over the next five years, work to improve quality of sales and residual value, and realize more synergies with Nissan Motor Company", the statement said.

"This is all part of Infiniti's vision to become a top challenger brand in the premium segment", it said.

"Plant management will discuss any impact on the plant with employees and their representatives", the statement said.

Unite has said there should be job redeployment when it ends the production of its Infiniti Q30 and says it would be working closely with the company to protect the jobs of workers affected by the carmaker's decision.

It is unknown if the report of reduced operating hours is linked to the Infiniti decision.

Other reports by Iphone Fresh

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