Dick’s Sporting Goods will remove guns from 125 stores amid slumping sales

Lloyd Doyle
March 13, 2019

Dick's Sporting Goods said Tuesday it's removing guns from 125 of its stores, further cutting back from the category following the Parkland, Florida, school shooting just over one year ago.

CEO Ed Stack announced Tuesday that 125 stores will remove guns and some hunting gear from the shelves, The Wall Street Journal Reports.

The company replaced hunting equipment in 10 stores where it had underperformed with "more compelling" products late in the third quarter and said those stores had positive comparable sales in the following three months.

The announcement, coupled with continuing declines in same-store sales, jarred investors.

Stack said fourth-quarter sales rose at the 10 stores that pulled hunting, and the locations delivered better margins and foot traffic than when they had guns.

The retailer will replace the underperforming hunting supplies category in another 125 stores in 2019 with more in-demand merchandise, Stack said.

Stack made the public decision to stop selling assault-style weapons and to stop selling guns to customers under 21 after the Parkland high school shooting last February. Dick's now operates more 729 stores. It put restrictions on ammunition sales and discontinued the sale of military-style semi-automatic rifles and high-capacity magazines.

The company's 2018 revenue was down nearly 2 percent to $8.4 billion, a dip that Stack has attributed to slower firearm sales, a change in Under Armour's distribution strategy and a weak performance in electronics sales.

Other reports by Iphone Fresh

Discuss This Article