Walmart rolling out free next day delivery without a membership

Lloyd Doyle
May 16, 2019

The retail giant will roll out the offering to more locations in the coming months, including 40 of the top 50 major cities in the United States, with the intention of making it accessible to 75 percent of the U.S. population by the end of the year.

Historically, Walmart has been behind Amazon in the e-commerce arena. That's almost double the number of items it carries in its stores. In coming days, it will expand to southern California.

Walmart will gradually roll out the plan in the coming months. More products will be added as time goes by.

"We can offer fast, convenient shipping options because we've built a network of fulfillment assets that are strategically located across the US". The move follows on the heels of Amazon's recent rollout of 1-day delivery.

Walmart also said it is positioned to offer even faster delivery to customers within the near future. The company said 220,000 nongrocery items were on the shopping list. "We're trying to get ahead of that".

Prime costs $119 a year. But analysts say Amazon then needed to cut the delivery time in half to make its membership more attractive since others like Walmart offered free two-day deliveries without any membership. It is available on eligible orders of $35 or more. Target also offers free two-day shipping for those who spend at least $35 or use its RedCard loyalty card.

Such orders are consolidated in boxes and travel short distances by ground, making them less costly than delivering items from multiple locations, according to Lore.

Still, Walmart sells far fewer products than Amazon and its online US sales are only a fraction of Amazon's online global merchandise empire. By contrast, Walmart's existing infrastructure and expertise in e-commerce through imply its shipping costs will be "low". But, the most exciting development has been the creation of Grocery Pickup and Delivery. On Monday, it announced that it will be expanding an incentive program to its employees so they can quit their jobs and start their own Amazon package delivery businesses. When Amazon was established, Walmart was already a behemoth yet, slowly but surely the former posed a threat that soon became an alarming one for the latter and ever since the two companies have been involved in a bitter rivalry for supremacy in the retail industry.

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