Build-A-Bear brings back, revamps popular promotion following frenzy past year

Lloyd Doyle
June 12, 2019

Build-A-Bear Workshop is bringing back its popular promotion.with some limitations.

First, make sure you're a member of the Build-A-Bear Bonus Club.

Those who are not yet Bonus Club members can sign up for the program and complete a birthday profile in order to enter the Count Your Candles sweepstakes and Pay Your Age limited ticket offer, redeemable in stores only. The deal is valid at most Build-A-Bear locations in the U.S., Canada or the United Kingdom, the company said. Once the ticket is in hand, you can redeem them at Build-A-Bear Workshops between June 24 and 28.

It appeared that the nationwide promotion backfired a year ago as huge crowds gathered at different locations in order to create a customized stuff animal.

This year, the toy company is changing things up.

More than 200,000 guests around the world are expected to receive tickets. People have until June 16 for a chance to get a ticket to the Pay Your Age event.

Those who win will find out via email around June 21, according to Build-A-Bear.

Now, you can enter for a chance to receive a ticket to pay your age for a new bear or win a birthday party experience. Build-A-Bear at the time said it had to cut off lines at its USA stores after local authorities required outlets around the country to limit crowd sizes.

Last year, Build-A-Bear created a frenzy in malls across the country when it held the special event.

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