Facebook wants your data so bad it'll pay you for it

Lloyd Doyle
June 13, 2019

Facebook said the app will not be used to serve people ads, and information will not be shared with third-party companies - a line the company has been walking carefully since its Cambridge Analytica scandal previous year that exposed the data of millions of Facebook users to an outside political research firm. While Facebook has said that participants of the Study From Facebook app will be compensated, the company has not revealed any details about the compensation. Facebook also says that it will use your Facebook account to verify your age. They clarified that they will be working with a long-time partner, Applause, to handle the registration, compensation, and customer support. According to its page, participants will be paid for agreeing to share their app-usage data such as what apps are installed on the phone, how much time the user spends using those apps and what devices are being used. Using data from Study from Facebook, it's likely that the company will go down the road of either acquiring or copying any app it feels is a threat to its dominance in the market.

Only users 18 and older will be eligible to participate in Study's data collection "at launch", the company said. In a statement, Facebook said: 'Approaching market research in a responsible way is really important. Alternatively, Facebook will be advertising the app to encourage participation.

That Facebook gathers personal information from its users should come as no surprise - it could be argued that it is the social network's raison d' être.

As of now, there is no information regarding how much will be paid to the users who opt for the scheme.

More importantly, the company is promising that it won't be sharing any of the data that it collects with third parties or to building targeted apps. This is, by its very definition, the goal of market research.

The company's product manager, Sagee Ben-Zedeff, assured users that Facebook won't sell any of the data to third parties, or use it for ad targeting. Also, the firm has said it will not collect a user's ID, passwords, or other content such as photos, videos, or messages.

What it will do, Cottrell suspects, is give Facebook further advantage over competitors because it will be able to tell how long apps are being used, and even which features within them are most popular.

Other reports by Iphone Fresh

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