Burger King goes full Stranger Things with the Upside Down Whopper

Lloyd Doyle
June 16, 2019

The Upside Down Whopper is exactly the same as a regular Whopper-beef patty topped with tomatoes, lettuce, mayo, ketchup, pickles, and onions on a soft sesame seed bun-except for one thing: The bottom bun is on top.

If the upside-down part of the promotion isn't grabbing people, the nostalgia factor might: The upside-down Whoppers will be served with Burger King's classic packaging from the mid-1980s.

The third and final season of Netflix hit Stranger Things is set to premiere July 4. We'll it's just what it sounds like - a Whopper, but upside-down.

If you don't live in Miami, Houston, Boston, Atlanta, Philadelphia, Dallas, Chicago, San Francisco, Los Angeles, or NY, and therefore can't get your hands on the official Upside Down Whopper, fear not: Just get a regular one and rotate it. Customers are not typically loyal to any particular brand, so fast-food companies resort to oddball, sometimes outlandish marketing tactics or insane food creations to draw in customers.

Promotions like the upside-down Whopper get people to flock to restaurants to ensure they get a peek at the unusual new offering before the deal ends.

According to the press release, those who participate in the Door Dash offer will get "exclusive" content from the show.

This isn't Burger King's first foray into promotional menu items, either. Yep, Burger King is the latest marketing partner for the upcoming third season of "Stranger Things", following Coca-Cola, Baskin Robbins, and as was just announced, Nike.

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