Target Introduces Same-Day Delivery Option

Lloyd Doyle
June 16, 2019

Target.com now emulates standard, sought-after e-commerce sites, so guests can shop same-day eligible items by category (like Grocery, Household Essentials, Pets, Baby) or quick-order items they've bought before. Shoppers who use Target's credit card will receive 5% off on purchases. For a flat fee of $9.99 per order, Target is now offering same-day delivery on thousands of items. While the same-day delivery option is now live on desktop and mobile web browsers, it will be incorporated in the mobile app before the holiday season.

Retail giant Amazon is a name everyone is familiar with and one whose business approach has already set some particular standards everyone has come to expect from product delivery businesses.

Those who are not really convinced if the same-day delivery service suits them or not, they can try it out by signing up for a four-week free trial. Walmart has been working on same-day delivery service for groceries but in that case, it has struggled to get the service off the ground.


Online shopping has become the most popular way to get those random and regular items, eliminating the need to visit a store by condescending the shopping experience in a simple mobile app. Amazon set unique expectations when it coms to online shopping with its free two-day shipping, which will be reduced to one-day shipping by default in the future.

Delivery is enabled by the Shipt same-day delivery platform, which Target acquired in 2017. This means: Something like next-day delivery is a short-term burst of excitement, ... a short-term micro-economic war. Target didn't disclose a cost for its same-day delivery expansion but said more and more customers are actually opting to use its curbside and in-store pickup options, instead of shipping.

Amazon, for example, said it would spend $800 million during its fiscal second quarter this year to move toward one-day delivery for Prime members.

Other reports by Iphone Fresh

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