Google Launches A New Social Networking App Called Shoelace

Doris Richards
July 13, 2019

After numerous high-profiles failures, including Google+, the search giant is (sort of) trying its hands again at social networking with its latest app called Shoelace. The company gave the idea another try in 2011 by launching Google+. The app, which comes from Google's in-house incubator Area 120, is aimed at helping people find activities to do and people to do those activities with.

Unlike most social networks, which let people connect with others all around the world, Shoelace is region-based, and is starting out with a trial among a handful of communities in New York City.

It's been five months since the shutdown of Google Plus, and Google have already begun public testing of Shoelace- their new social interaction platform.

This social interaction platform differs from the standard social media platform, in that it allows you to meet like-minded people online, and encourages you to go on to develop real life friendships. Google Area 120 group was created to house the company's experimental projects and this is sure an experiment. Shoelace is a hyperlocal app for organizing events and activities, called "Loops", which makes it similar to Facebook Events.


Along with the geographical restrictions, Shoelace is also invite-only right now, and the app has partnered with select communities. "This will help us determine what works and what doesn't as we work to make the app available to more people". But we may be dealing with a lot of human curation to handpick the activities that you and your "crew" can do.

Aware that the app could raise privacy concerns among some users, Google has added several security features to Shoelace.

While Google says it plans to eventually bring Shoelace to cities around the United States, there seems to be no immediate thoughts of launching the service internationally.

Other reports by Iphone Fresh

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