Amazon Music has grown by more than 70% in the past year

Doris Richards
July 14, 2019

The e-commerce giant has a lot working in its favor including a lower price than its competitors (assuming you have a Prime subscription) and its Echo smart speakers.

Amazon Music Unlimited streaming service has registered a staggering growth of more than 70% in the past year.

Along those lines, Amazon's current subscriber base for its music service reportedly stands at 32 million, which is dwarfed by Apple Music's roughly 60 million and Spotify's more than 100 million.

Midia Research credits the rapid growth of Amazon Unlimited Music to the proliferation of Amazon Echo smart speakers and other devices with Alexa.

A report in UK-based Music Business Worldwide notes a job ad for a Los Angeles-based Reality Formats Lead at Spotify, who will oversee the company's exclusive content strategy within the "Reality" category.

Amazon Music is still relatively new in the music streaming market, but they're showing incredible growth in their short time around. "[Amazon] have gone all in on [music]", an unnamed senior music executive at a major record label told the Financial Times. While it is possible to play music through rival services on Alexa, the default is Amazon Music. "We see high engagement on their service".

Commenting on the story, Amazon Music VP Steve Boom said, "We're not battling for the same customers as everyone else". "For the industry to reach its full potential, we can't just look at 15- to 22-year-olds", he added. While only five percent of Spotify's subscribers are 55 years or older, Amazon Music has 14 percent of their users in this age bracket.

Other reports by Iphone Fresh

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